Social Media River Blog

Posts tagged Social Media

Google+ Improves Layout Design, User Interfaces and Overall Site Usability

Google+ has launched a redesign of its pages with an emphasis on much needed improvements in usability.

The most significant change is a reorganization and redesign of the social media site’s navigation. The menu bar now displays as column on the left with large icons that clearly indicate the section one is in. Additionally, the improved navigation makes it now more user intuitive to switch between personal Google+ page and company Google+ page. This task was extremely cumbersome in the prior version of the navigation.

Additional changes to mention are improvements to hangouts, integration of the Picasa photo editor, new Explore page, and a slider feature in circles.

As far as the new design is concerned, there has already been critical remarks about its odd whitespace on the right side and the obvious mimicking of Facebook with the new profile banner.

The official Google+ promotional videos puts a happy face to these changes:

Pinterest User Base is Growing Fast and Brands Are in The Game

Image sharing social media site Pinterest, that started in 2010, is boasting some impressive numbers (and much media attention) in the first quarter of 2012. As of early 2012, Pinterest is driving about the same amount of traffic as Twitter to retailers’ websites, and its user base is growing fast. Twitter’s growth in its first two years of business from 2006 and 2008 was 3 million users where as Pinterest has grown its user base from its launch in 2010 to today, 2012, with 10.4 million users.

Pinterest has earned its status as a real social media player, and now has brand retailers and corporations looking into the site’s possibilities in more detail. Although there has been some very valid discussion about the copyright dilemmas of the rather free-spirited image sharing and bookmarking practices, not all retailers regard image sharing as a negative, but in fact have taken steps to encourage the “pinning” of image product content on their websites. Many brand retailers targeting young female adults have gone ahead and integrated Pinterest’s “Pin it” button system to their website for easy pinning of their site’s image content. For instance, Anthropologie just recently (as of March 2012) added “Pin it” button integrations to its website thereby clearly regarding Pinterest social media sharing with an equal level of importance for brand marketing as Facebook.

Pinterest website integration

Integrating “Pin it” Button Image Sharing System To Your Website

If your company is in the retail business with a target audience consisting of female and/or young consumers, it is worth considering adding “Pin it” button integrations to your website’s product catalog. Pins created from your website’s image content have a potential of producing significant traffic to your website.

Becoming an Active Pinterest Member

Some brand retailers have also joined the Pinterest user base with their own Pinterest boards. If your audience is using Pinterest then this might be a good idea as well. Pinterest users have their ideas of good pinning practices, and most likely, will not appreciate any heavy target marketing via Pinterest’s pages. The person in charge of your company’s Pinterest account should be a Pinterest lover who enjoys pinning and interacting in Pinterest beyond any hard sales goals. The spirit should be inviting and inspiring, rather than targeting and hard-selling. An in-between solution would be to use Pinterest as a personal taste and style board with a link to your “work” website such as the case of Interaria’s web designer Meri’s Pinterest style board that is a collage of professional and personal interests.

Social Login And Registration Systems Enforce User Loyalty

According to a recent study “Consumer Perceptions of Online Registration and Social Login” conducted by Kelsey Goings and Paul Abel for Janrain, 77% of consumers prefer a social login and registration system over a traditional process of creating a member account online.

Although Twitter is now also offering some social login integration options, at the forefront of this trend is Facebook with its Facebook API web application code language. By using Facebook API code libraries web developers can integrate website registration and login systems to correspond with Facebook App permissions to access users Facebook password and profile details during their registration process. This password and profile information can then be used on the website independent of Facebook.

Our web development team at Interaria sees the following benefits with Facebook integrated social login and registration systems:

  1. A User Loyalty: A social login system increases use loyalty with its conveninece factor: a user may rely to the same password across different sites that require My Account.
  2. Registration Process is Faster: A user who registers through a Facebook integrated form doesn’t need to type in his/her name, birth date, location, and other data that has already been collected by Facebook.
  3. No Compromises on the Collected Member Information: Using Facebook API doesn’t mean that the registrar information needs to be limited only to the member information variables that Facebook collects. A user registration form can be coded with additional questions and options that are designed according to the site’s business model. In other words, choosing to offer a social registration system doesn’t mean that the site owner needs to make compromises on the collected user information.
  4. Activity Updates: Actions taken in the member site can be posted directly to a member’s Facebook wall. Let’s say a user makes a donation for a good cause. A user may be given an option to have this information automatically streamed to his/her Facebook wall.
  5. Modern Genre: Social Login and Registration System sets a website on a modern path by sending a message of a company that respects its users’ time and understands the latest wave of the social media integrated Internet.

Interaria has just completed an extensive social media login and registration web application system coded with custom PHP and Javascript and utilizing Facebook’s Software Developer Kits (SDK). The result is a website that communicates with Facebook through its API so that we can simultaneously register people at the website and with the site’s corresponding Facebook App. Please call us at 214-909-3900 or use our online form to schedule a demonstration.