Social Media River Blog

Posts tagged Social Media

Google vs. Facebook: Who Is Bigger May Be a Matter of Definition

Google Vs. Facebook from Column Five on Vimeo.

Comparing social media giants with infographics is a growing trend. This video showcases the early steps of Google+. When comparing Google with Facebook, the video sometimes compares Google as a company to Facebook, and sometimes Google+ social media site to Facebook. While this can be confusing it is also a reality of competition over definitions: Google tries to build dominance with integrating and networking its Google family products and services to the Google+ experience. The difference between Google as a company with various products/services and Google+ as a networking site is not completely solid but up to an interpretation. Google may win the award for a biggest company while Facebook still holds an exclusive lead in the social networking numbers.


Blogging Is Like A Muscle. You Need To Use It, In Order To Grow It.

British pro-blogger Darren Rowse approaches blogging with the same determination as any fitness regime, emphasizing the importance of routine and support:

1) Don’t leave blogging under a random impulse or a chance.
Put a blogging plan in place, create a strategy.

2) Create a weekly schedule. Designate specific tasks for specific days of the week. Stick with the routine.

3) Don’t be alone. Be social. Team up with a social media mentor or a friend. Create a sense of accountability.

Rowse reminds of the cumulative effect: “More I posted, more readers I would get. More I would use the blog, the more successful it [the blog] would get.” Interaria would like to also add that it is important to think why many exercise routines fail. The common reasons are that they are unrealistic or lack elements of inspiration. As much as routine is important, it is also important to be ready to change things up and adjust the regime when blogging starts feeling like a chore.

© 2011. Meri Kuusi-Shields / Social Media River / Interaria. All rights reserved.


Social Media Is The Internet

Social media manager Mel Carson from Microsoft makes the following points in this video:
• Internet is inherently social
• Think of social media across your marketing
• There is always something you can do with your marketing that has a social element

Carson talks about increasing social elements that connect the consumer with your brand.

To summarize, social media has a dual power: it sends out brand interaction invitations and it grows and reinforces brand through the interaction, hence social media elements are crucial in the efforts of increasing brand recognition.

© 2011. Meri Kuusi-Shields / Social Media River / Interaria. All rights reserved.